Google defines it as, " the state of being scarce or in short supply; shortage. ". It literally means People want more of those thing which they can have less of. In 2003 when British Airline announced that they will no longer be operating the daily twice London to New York of Concorde flight because its far too uneconomical to run. Sales the very next day took off. Notice nothing had changed about the Concorde itself. It certainly didn't fly any faster the service didn't certainly get better and air fare didn't drop just what happened there was it just got the scarce source. As a result people wanted it more so the persuaded others using the scarcity principle. The Art is clear, you not only have to tell people the Benefits of your product but also what is Unique about your proposition and what they stand to Lose if they Fail to consider the proposal.
Keeping in mind the principles of scarcity we can market our product and not only products but also our ideas. The uniqueness defines the level of acceptance of your idea. Innovation is most major influenced factor for sharing ideas.
Persuade others and let them follow you.
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