Our third principle of Art of persuasion is authority.
People will follow
CREDIBLE
KNOWLEDGEABLE
EXPERTS
for examples : Doctors and engineers or physicians are more likely to let their customers attracted to them and made them to say YES on their orders if they hag out their "Degrees" or "Diplomas" on the wall. People will likely to pay a change and parking rent of the place to a complete stranger if that person is wearing a uniform rather than civil costumes. This explains the Art of persuasion that how you are representing your ability and qualification can put your influence on next person.
This can cause problems too because you just cant walk away and telling the customers that 
how brilliant you are. But you can certainly arrange someone to that this for you. A group of dealers were able to sell more goods when they introduce their customers to other dealer pretending anonymous to each other but praising each other. They had 20% rise in number of appointments and 15% rise in singed contracts.
how brilliant you are. But you can certainly arrange someone to that this for you. A group of dealers were able to sell more goods when they introduce their customers to other dealer pretending anonymous to each other but praising each other. They had 20% rise in number of appointments and 15% rise in singed contracts.
Now to the conclusion the manner of authority is both Ethical and cost less to implement.
0 comments:
Post a Comment